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Wednesday, January 21, 2009

Innovation

We often rent movies from the Redbox. If you don't have one in your community, it is basically a vending machine that dispenses DVD's for $1 per night. Then simply return the movie to any Redbox vending machine in town. We also get a free movie each week by entering the code that is sent by SMS text to our cell phone.

I can't really explain it, but I am fascinated by this Redbox concept. In my opinion the inventor deserves credit. They had the originality to believe that a vending machine could replace an entire Blockbuster store. A vending machine? I just never would have thought of that. Then they made it red (eye catching) and call it a Redbox (simple). Then integrate modern technology (cell phone texting) to encourage regular customers. I'm just amazed at their creativity and innovation.

Are there other services that can be replaced by a vending machine?

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